U.S Bicycling Hall of Fame
We were honored to be chosen as the brand architects for the U.S. Bicycling Hall of Fame when it relocated to our hometown of Davis, CA. This was a perfect merging of our professional lives and personal interests.
Our brand strategy provided the road map for the design and identified the official nomenclature, defined varied audience segments, and positioned the Hall of Fame vision and goals. Tackett+Barbaria developed the logo and applications, building signage, city street banners, brand style guides, promotional items and materials to support the annual induction ceremonies.