Gourmet candy producers
Marich Confectionery is a family-owned business with a 60-year heritage of innovative candy making. They’re responsible for those delicious chocolate covered cherries and espresso beans that make our days just a little brighter.
We helped Marich position their marketing materials with a nod to the past and an eye to the future. We began with a capabilities brochure, new product catalog and ad series. Soon we were redesigning existing bags and boxes, and developing brands and packaging for new product lines. We were engaged in product naming, brand development, and of course, covert product taste testing.