Davis Downtown Business Association
Business, retail and entertainment district
Our contract with the Davis Downtown Business Association enabled us to work in our own back yard, (almost) literally. It was exciting to develop a program that would impact our business neighbors and help vitalize our downtown economy.
Our project involved creating a new brand, tagline (Powered by the People), messaging platform and marketing plan to energize retailers and create a sense of belonging. We facilitated downtown business workshops to generate input and share outcomes, and developed the graphics, brand guide, templates and tools to promote and leverage the new program.
The brand promise
Excerpt from the marketing plan
“Downtown Davis is a delightful shopping, dining and entertainment destination in the heart of the university town of Davis, CA. It’s a place to gather with friends and family to enjoy a walkable shopping district packed with vibrant entertainment, dining destinations and community-based events. It’s convenient, close, fun and easy to explore a wide range of shops and cafes among the galleries, public art and outdoor plazas. Downtown Davis is energized by the people who work, live and visit here, offering the friendliness of a small town, with the culture of an innovative, creative and forward-thinking community.”